In today’s society I believe that designers are being more and more influenced by ideological messages. Ideologies have been used in history especially during the cold war in the 1940’s where there was a strong idea of how the living standard of the average person should be.
One of the main influences I think is the “Green” or eco-friendly ideas where we are getting more concerned about our planet with global warming, pollution etc. that being more eco-friendly is being vastly promoted throughout design in consumer products. It’s all to do with how the consumer thinks and if you are promoting yourself as helping reduce pollution then when people buy your product they will feel as though they have done some good in helping the planet and that makes a product more appealing to most consumers.
One example of this is a taxi service called Green cabs with the slogan “safer for you, safer for your environment” where their main advertising scheme is promoting that if you get their taxi with their eco-friendly cars you are helping the environment and part of the design of the taxis is that it is green with a globe on it so it is easy to distinguish. Using ideas such as these adds value to the product and in the consumers eyes they are getting a taxi that offers low taxi fares and as well as the eco-friendly idea so the consumer is getting a wider range of benefits which will make it more appealing. I think the use of this idea is becoming more and more popular and as it is a serious issue the world is facing I believe more and more companies will start putting this idea into their designs.
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